How to communicate effectively with current customers?
Where can I find new clients?
Why should I adjust my products to customer needs?
How do I know exactly what is the efficiency of a promotional campaign?

In the constructions and installations fields, the buying decision is  largely influenced by the technical attributes of products. To adapt the message according to the categories of recipients targeted by providing relevant  information  means to win customers.

Direct Marketing is a form of marketing which delivers the message directly to consumers using customized media channels such as mail. Direct Marketing differs from classical advertising through the fact that the message is not placed through mass media but is sent directly to the consumer.

Direct Marketing applies by definition the individual achievement of potential customers and is a way of communicating the commercial offers/promotion dissemination (directly in the mailbox, by mailing brochures, catalogs etc.) and a veritable channel of personalized sales (each client is unique and is treated as such).

 

EFIMARK is a specialized direct marketing service for the construction industry.

Who is suitable for EFIMARK direct marketing campaigns?

The EFIMARK direct marketing campaigns can be made by companies in the construction industry and not only, generally by the ones who want to promote themselves in an effective way among their target audience: entrepreneurs, real estate developers, distributors and importers of building materials, architects, designers, engineers, business people and companies in the construction industry.

Why would a company choose to promote itself through EFIMARK?

- It allows efficiency of the promotion budget
- It allows segmentation of customers according to criteria of interest to company
- It allows an objective evaluation of the budget invested in promotion
- It allows the customization of the message and its adjustment to the needs of groups of potential clients that you have in view.

 

The communication with construction specialists can also be facilitated through telemarketing and telesales campaigns. EFICALL, a call-center specialized service, allows conducting such campaigns which most of the times come to support a direct marketing campaign, improving significantly (by 50%) their response rate.

 

EFICALL represents the fastest way to communicate directly with customers and business partners, to increase the sales in certain market segments, to promote different events and to tighten relations with both consumers and business partners. The major advantage is represented by the selectivity of the target audience and the adaptation of the message according to its specific needs.