Services

EFIMARK Service  - marketing for constructions has a  database with over 50,000 contacts in the construction industry that can be used in: direct marketing mailing campaigns, insertions campaigns, e-mailing campaigns, newsletters, mobile messaging campaigns  and telemarketing.

 

 

Based on an agency brief, Efimark will achieve an integrated direct marketing campaign involving:
 - The establishment of the goals agreed with the client
 - The establishment of the strategies and the actions in order to achieve the proposed goals
 - Implementing all direct marketing materials / letter, folder, flyer, brochure, customized envelope, etc.
 - Renting physical addresses of the targeted persons
 - Implementation of the direct marketing campaign
 - The campaign analysis and completion of final report.

* EFIMARK DIRECT MAILING

The client will provide all promotional materials - flyers, letters, brochures and envelopes and ABplus Direct Marketing will:
- rent the physical addresses of the targeted persons
- make the labels
- ensure putting the provided materials in the envelope and labeling the envelopes.
                   
* EFIMARK E-MAILING

Based on the criteria set by the customer, Efimark will achieve the desired e-mailing campaign. The presentation materials used for the e-mailing campaign can be delivered or can be developed by ABplus Direct Marketing according to the customer's specifications.

 

 

Thorugh EFICALL, our call-center specialized service, the following campaigns can be employed based on the client's specific needs:

 

TELEMARKETING CAMPAIGNS – promoting to companies / individuals in the target market the client's offer of products and services; can be adapted for announcement campaigns, invitations, and other campaigns that involve direct communication by telephone with a specific target audience.

TELESALES CAMPAIGNS – checking the effectiveness of direct marketing campaigns and redirecting the interested persons to the client company.

RESEARCH CAMPAIGNS AND MARKET STUDIES - conducting market studies and surveys among the target audience, updating information on clients.

EFIMARK database includes over 50 000 contacts in the construction industry  structured on the following fields: Architecture and projecting / Entrepreneurship /Real estate developers/ Constructions/ Building materials /Installations / Joinery / Electrical systems / Thermal systems / Tools, equipments / Machineries / Paints / Furniture / Indoor arrangements/ Oudoor arrangements.

 

The criteria in  selecting your target can be:
- the geographical area
- the interest of the company in participating at events in constructions
- contact type - mail, e-mail, phone number

 

* CREATION AND DESIGN OF ADVERTISING MATERIALS

 

Based on the client's needs, our department of creation and design can create all the materials that will be included in the direct marketing package that will be sent out to the target audience: